A brand is a collection of perceptions that develop an emotional connection.
(Landor W., et Bates C. )
1. Understand.
2. Plan.
3. Create.
4. Implement.
5. Measure.
1. Understand.
2. Plan.
3. Create.
4. Implement.
5. Measure.
MISSION IDENTRIFICATION AND QUESTIONAIRES
BRAND POSITIONING, MISSION REALIGNMENT AND IDENTIFICATION OF SERVICES
DESIGN PROCESS, FEEDBACK AND REDESIGN.